Tourism is an important driver of the Delta's economy.

The Measure

Recreation and tourism trends in the Delta increase.

  • Expectations

    Delta recreation and tourism increases. 

  • Performance Metrics

    • Acres of State and federal land accessible to the public for recreation and tourism
    • Length (in linear feet) of shoreline accessible for public recreation*
    • Number of fishing licenses bought per year by county
    • Number of first-time visitors*
    • Number of off-season visitors*
    • Number of website views and social media traffic*
    • Number of existing and new visitor engagement*

    *data currently unavailable, will be reported when available.

Publicly Accessible Land in the Delta

See where and how much open access land there is in the Delta and Suisun Marsh.

Public Access Areas in the Delta

58,274 Acres

As of 2018, there were 58,274 acres of land in the Legal Delta and Suisun Marsh accessible to the public.

Number of Fishing Licenses Sold by County

Click a county to see how many licenses were sold

The Delta is a world-class tourism destination and investment in Delta communities will bring changes that enrich agriculture, support services, recreation quality, and the Delta economy. Many recreation and tourism opportunities are already present, and many additional ones have not been fully developed due to inadequate visitor information, aging/inadequate facilities, and restricted access to public lands.

The Delta Conservancy, in collaboration with the Delta Protection Commission and the Delta Marketing Task Force, prepared a Delta Tourism Awareness Five-Year Marketing Plan in 2017. The Marketing Plan is a tool for the Delta community to develop and implement creative strategies to attract visitors, articulate key metrics for success, strengthen Delta branding, and build a Delta-centric tourism website (www.visitdelta.com).

This performance measure will assist decision-making related to protecting and enhancing recreational and tourism resources in the Delta.

Each chapter of the Delta plan includes strategies to achieve the goals of the plan. These strategies are general guidance on achieving the objective laid out in the plan and in the Delta Reform Act of 2009. Associated with these strategies are recommendations. The recommendations describe more specific and implementable actions to support the achievement of Delta Plan strategies. Strategies may also have associated performance measures. Delta Plan performance measures track progress in achieving desired outcomes for the Delta Plan. Below are the strategies and recommendations associated with this performance measure. 

Delta Plan Strategy
  • Encourage Recreation and Tourism
Delta Plan Recommendations
  • Provide New and Protect Existing Recreation Opportunities
  • Encourage Partnerships to Support Recreation and Tourism
  • Expand State Recreation Areas
  • Enhance Nature-based Recreation
  • Promote Boating Safety
  • Encourage Recreation on Public Lands
  • Enhance Opportunities for Visitor-serving Businesses
  • Provide Public Access on Appropriately-located Delta Levees
Metric

Evaluated annually:

•          Acres of State and federal land accessible to the public for recreation and tourism

•          Length (in linear feet) of shoreline accessible for public recreation

•          Number of fishing licenses bought per year by county

•          Number of first-time visitors

•          Number of off-season visitors

•          Number of website views and social media traffic

•          Number of existing and new visitor engagement

Baseline

Measured as of July 2018.

Target

Increase of five percent, for each metric from the prior year, over a five-year period beginning once a baseline is established in 2018.

Data on acres of state and federal land accessible for public recreation

Data on number of fishing licenses bought per year by county

Primary: Delta Tourism Awareness Five-Year Marketing Plan

Council staff will collect data on public lands available for recreation and fishing license sales from the CDPR and CDFW, respectively.  Staff will further research potential data sources or collaborative opportunities to determine and track length of accessible shoreline data.

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